英文摘要 |
As a case study of Lung-shan Temple in Taipei City, this research studies the relationships between the motivation of religious tourism, pre-visit expectation and satisfaction. The research method of this study is questionnaire survey and aims at the tourists at the Lung-shan Temple. With the returning 402 copies of effective questionnaires, this study uses the Cronbach Alpha Analysis, Descriptive Analysis, Factor Analysis ,Independent-Samples t-test and One-way ANOVA to analyze the constructive situations between the characteristics of tourists, travel motivation, pre-visit expectation and satisfaction.
In January 1998, the Taiwan government began the “working 5 days a week” policy. Since then, people in Taiwan have more ma |