This research forms the viewpoint of experiencing marketing, and analyze the traveling plan from five faces including feeling, emotion, thinking, action, and connection. Wu-Lai was selected as the investigation object for the research. According to the result of the research, we found out that young people with the age of 20 to 29 tend to be influenced by the external factors. Therefore, they usually choose the short-term traveling that they can come and go in one day. People with the age among 30 to 39 are mainly influenced by their experiences in action and thinking. Accordingly, they usually focus on their work during the weekday and arrange the short-term traveling in the weekend. Moreover, elder people with age over 50 are mainly influenced by their experiences in connection and action. Accordingly, the reason that attracts them most is to travel together with their children for the enjoyment of the family pleasure.
