First, expressing Chiu-Fen image is just a process for Chiu-Fen, as a host society, satifying "guest" to understand "real Chiu-Fen culture". Some cultural elements which are used to construct Chiu-Fen image are abstracted from original culture of host society. The others which suit the cultural image are new from other cultures. The host society not only awares the that are attractive, offering authenticity to "guest", but is also influenced the cognizition of self culture by the culture proformance in tourism, even forms the new tradition. Second, Each different parts of host societies, such as touristic bussiness, tour guide, residential area, and liberal-humanists, uses different ways to shap the image of Chiu-Fen, with different sense of culture markers.
