After the millennium, the central authorities executed the two policies, “the integrated community development” and “the cultural industrialization and the industrial culturalization”. These policies were enacted to promote the competence of the villages and towns, and to prevent the decline of the traditional industry in accordance with globalization. Meanwhile, they also agitated for industrial reform from traditional to cultural in order to get the everlasting developments. In Yingge, another traditional industry such as Pottery is confronted with the kind of difficulty the industrial reform brought. This research by the review of literature and the depth of individual cases were in view of the renewal business circle in this town. Simultaneously,by looking back at the history of this traditional industry, pottery, we
analyzed the influence on the industrial culture in those policies.
