This study focuses on looking at how the oldest community newspaper, Wen Shan Weekly, survived through the strategic alliance with local farmers’ associations in an effort to educate the local farmer community.
This study is mainly based on: (1) a qualitative analysis of in-depth interviews with the management of local farmers’ associations; and (2) a content analysis of news articles in the ‘Farmers’ Section’ of Wen Shan Weekly from the period of 2003 to 2005. The purpose is to assess the effectiveness of educating the farmers through the cooperation of the Wen Shan Weekly and the Farmers’ Associations in the Wen Shan Region, Taipei, Taiwan.
