The purpose of this research was to investigate the service quality, the customer satisfaction and the customer behavioral intention of Beitou Resort customers, as well as to understand the relations among the 3 dimensions. The subjects were 400 Beitou Resort consumers. Questionnaire surveying the service quality and customer satisfaction and customer behavioral intention was developed by the author and used as the tool to carry out this survey. Descriptive statistics, Pearson correlation coefficients, independent-samples t-test and one-way ANOVA were applied to the data derived from the survey.
