This research try to find these three variables’ influence on collection of spa hotels.This research’s sample are those who go to New Batou area’s spa hotels. The total sample amount is 186. Clustering them according to their individual motive of spa、vacation lifestyle、 involvement of spa. Motive of spa can classified into mix demand type、 natural contact type、 avoid real-life type. Vacation lifestyle can classified to relax and culture type、 innovation and variety type、 relax and food type. Involvement of spa are classified into high and low two groups. Mix demand of motive type is corresponded with innovation and variety of vacation lifestyle type. Natural contact of motive type is corresponded with relax and culture vacation lifestyle type. Avoid real-life of motive type is corresponded with relax and food vacation lifestyle type. Low involvement of spa is corresponded with mix demand of motive type. High involvement of spa is corresponded with natural contact of motive type.
