This study is designed to understand the relationship of recreation experience, vacation lifestyle and customer behavior of hot spring tourists. This study used the Taiwan vacation lifestyle scale by Dr. Cheng & Dr. Liou. A questionnaire is developed and distributed to active hot spring tourists after the actual experience at the Pei-tou hot spring site. Totally effective questionnaires are analyzed by descriptive statistics, factor analysis, one-way ANOVA, cluster analysis, correspondence analysis, multinomial logistic regression model (MNL) and ordinal generalized extreme value (OGEV).
