As a case study of Lung-shan Temple in Taipei City, this research studies the relationships between the motivation of religious tourism, pre-visit expectation and satisfaction. The research method of this study is questionnaire survey and aims at the tourists at the Lung-shan Temple. With the returning 402 copies of effective questionnaires, this study uses the Cronbach Alpha Analysis, Descriptive Analysis, Factor Analysis ，Independent-Samples t-test and One-way ANOVA to analyze the constructive situations between the characteristics of tourists, travel motivation, pre-visit expectation and satisfaction.
In January 1998, the Taiwan government began the “working 5 days a week” policy. Since then, people in Taiwan have more manageable and flexible time to plan their leisure activities. The National Palace Museum, Chiang Kai-shek Memorial Hall and Lung-shan Temple are foreign tourist’s three most favorite places. Taipei’s Lung-shan Temple was listed as the “National’s 2nd Class Historic Site” and protected by the government in 1985. The Temple is also the important tourist spot for Taiwan people. According to the statistics done by the Tourism Bureau in 1994, about 1,670,000 tourists visited Lung-shan Temple. The Lung-shan Temple is the subject which this study aimed to research.
According to the statistical analysis, this study concludes that:
1. Tourist motivations are different based on the individual tourist’s characteristic.
2. There are connections between tourist’s motivation and pre-visit expectation.
3. From the table of pre-visit expectation and satisfaction of actual experience, there are four conclusions:
A. The “chances” of future development should be continued.
B. There are over provided of the “advantages” of the future development.
C. The sequence order of the “Weakness” of future development is low.
D. It is needed to lower the “threaten” of the future development.
