The main purpose of this study is to investigate the trip makers’ potential changes in mode and parking location, provided that the on-street motorcycle parking charge is imposed. A revealed-preference (RP) and stated-preference (SP) survey of different travel mode users was undertaken at the Ximen CBD in Taipei. In the context of current trips to the Ximen CBD, respondents were asked to consider eight alternatives including motorcycle parking at four locations within the Ximen CBD, motorcycle shared-ride, car, bus, and mass rapid transit. The SP experiments were created by a set of attributes consisting of motorcycle on-street parking fees (hourly rate vs. flat), walking time to destination, searching time for a parking space, and illegal parking fine.