In recent years, Pingsi Town has found a growing interest in tourism. Yet at the same time the town is facing the impact of tourism marred by uncoordinated and incomprehensive tourism planning, over-development, poor quality tourism and other negative and detrimental actions. Therefore it is worthwhile to probe into how the locals and the tourists can come together to deal with issues of coexistence and coordination, and how to shape and mold, to operate and to conserve the cultural assets.