The study is to explore the interpretative effects of guide offered by Yingo Ceramics Museum located in Taipei County and to investigate the interpretative effects of guide on the visitors with regard to knowledge acquisition and affective learning. The subjects were separated into the personal-guided group, audio-guided group and self-guided group. A total of 459 valid questionnaires were collected and every group was 153 valid subjects. Collected data have been analyzed by independent sample t-test and one-way ANOVA.Research results are concluded as follows：1.Guide style has influence on the knowledge acquisition. The personal- guided group has higher knowledge acquisition than audio-guided group and self-guided group. The audio-guided group has higher knowledge acquisition than self-guided group.2.Guide style has influence on the affective learning. The personal- guided group has higher affective learning than audio-guided group and self-guided group. The audio-guided group has higher affective learning than self-guided group.3.Among demographic variables and visiting behaviors, there are significant differences among sex, education, occupation, residence, knowledge about ceramics, visiting purpose, visiting time and accompanists on the knowledge acquisition.4.Among demographic variables and visiting behaviors, there are significant differences among age, education, occupation, residence, income, visiting purpose, visiting time and accompanists on the affective learning.
