Public retailing markets have long been correlated with domestic consumption , but with the development of society, such kinds of markets encounter unprecedented challenge.
The objectives of the research include:
1. To investigate the performance of the public retailing markets in Wan-Hua area and Ta-Tung area.
2. To build a sale model.
3. To compare and analyse the public retailing markets in Wan-Hua area and Ta-Tung area.
The conclusion is as follows:
1. In Wan-Hua area, the average real sales is 8,252,100 dollars; the rate of average vacant stands is 45.54%. In Ta-Tung area, the average real sales is 21,797,100 dollars; the rate of average vacant stands is 35.46%。
2. No matter whether the competition condition is considered or not, the markets in Wan-Hua area has more potential to grow. Markets in Ta-Tung area are more stable.
3. The major problem is the rate of vacancy being extremely high.
4. It is suggested that we should rearrange and promote these markets in order to attract more consumers.
